Events
Events are the way to track actions and interactions between your sources and pocketCDP. We have a wide range of standard events, automatically collected with most of our standard connectors. We also give you the option to create custom events or enrich the standard ones, to addapt to your specific needs.
Here is an overview of our standard events and standard collected properties.
Standard events
| Events | Is Ecommerce | collected automatically |
|---|---|---|
| init | all | |
| pageview | all | |
| before-unload | all | |
| cookie-consent | all when consent is activated | |
| ecom-product-list-view | true | Shopify & Wordpress |
| ecom-product-detail-view | true | Shopify & Wordpress |
| ecom-product-add-to-cart | true | Shopify & Wordpress |
| ecom-product-remove-from-cart | true | Shopify & Wordpress |
| ecom-view-cart | true | Shopify & Wordpress |
| ecom-begin-checkout | true | Shopify & Wordpress |
| ecom-purchase | true | Shopify & Wordpress |
*Discount application, refund and checkout steps coming soon.
Standard event data for regular events
| Property | Type |
|---|---|
| cookiePolicies | |
| startTime | |
| sessionId | |
| currentTime | |
| timeFromLoad | |
| eventCount | |
| currentUrl | |
| hostname | |
| path | |
| canonicalUrl | |
| userAgent | |
| timezone | |
| timeOffset | |
| resolution | |
| source | |
| pixelVersion | |
| name | |
| locale | |
| referrer | |
| UTMSource | |
| UTMMedium | |
| UTMCampaign |
Standard Ecom event data (on top of the standard event data)
Ecommerce event properties
| Property | Values |
|---|---|
| friendlyID (if you have one like a checkout ID) | |
| Event Currency | |
| Event location etc. | |
| Event value | |
| Revenue (if applicable) | |
| Tax (if applicable) | |
| Shipping (if applicable) | |
| Coupon (if applicable) | |
| Discount (if applicable) | |
| Discount name | |
| Discount id | |
| Discount value | |
| Discount type | |
| Products | Array with products |
Product properties
| Property | Values |
|---|---|
| Product ID | |
| Product name | |
| Product price | |
| Product variantID (optional) | |
| Product compare at price (optional) | |
| Product Quantity (automatics to 1) | |
| Product Category (optional) | |
| Product Brand (optional) | |
| Product compare at price (optional) | |
| Product promotion (optional) | |
| Product tags (optional) | |
| Product position (optional) |
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