How automation works at pocketCDP

Marketing automation is the most useful of all in terms of activation and return of investment. But is normally the last tool of your marketing stack, receiving a fraction of data than your analytics tools, and being the most complex to set up.

Using pocketCDP you put automation at the center of your tooling, orchestrating your campaigns and getting a lot of quality data.

Automation sits on top of the data layer, without the hussle configuring and keeping the connection alive. And takes care of orchestrating marketing actions, that can be extended using the actions market.

From sending a single email campaign to a complex multichannel flow, with personalized messages and AI product recommendations, the architecture and learning curve of pocket automate remains simple.

What makes pocket automate different than other marketing automation tools.

1. Since Pocket Automate is strongly connected to pocket Data, is hard to make mistakes using wrong or unexisting data, so it all works over time too.

2. Our action structure ensures the automation data remains being stored inside your profies, so your data doesn't grow appart, something hard to avoid using other CDP solutions.

3. You can use any data point and their history to create even the most complex automation strategies.

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