What is pocketCDP

We are tired of the complexity of the marketing stack and how often we see the right data ending up in the wrong place. We exist to solve this.

pocketCDP is an all-in-one digital marketing tool.

Our approach is radically simple. Collect all your data easily in a single place, and put an open automation layer on top of it. You focus on activating your database, instead of figuring it out.

How does pocketCDP work

1. Data enters pocketCDP via sources. You can use any of our one-click-to-install connectors or send data directly using our API's or SDK's.

2. You can collect both behavioural data (Events) and user data (Identifications).

3. Your database is clean thanks to using Event definitions and User property definitions (where you can do a lot more very cool things)

4. Audiences and automation journeys are built on top and can access the data layer, and orchestrate actions that can be installed using our action marketplace

Implications of our all-in-one approach

Although we are on a initial stage (private beta) and our coming features make this list even bigger, we can already see an amount of benefits such as:

• Data quality lasts. There are no data flows, and data is filtered and fixed at front door, before messing your database.

• Errors are obvious. When something is not working you don´t need to jump from tool to tool to see where it went wrong, our debugging experience is truly excelent.

• Overview is simple. You can see behavioural data together with your campaigns and the results of them, at the same time.

• Collaboration happens. Thanks to workspaces to bulk and review changes, you can review and release your changes at once, even when they imply setup or new properties. Improvements happen in a faster pace than when one team releases a technical change and another team implements that technical change in your campaigns., a changelog (workbook) to make annotations of changes and .

• When shit happens, you fix it fast when something unexpected happens, you get alerts and can see the changelog. .

• You comply with privacy law. Ensure privacy and data deletion policies grows with the amount of tools that collect your data. Complying with law is significantly simpler. On top of that, we are an European company, and we are more worried about GDPR than most of our competition.

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